Air Canada has introduced two new Aeroplan features in advance of the re-launch of its loyalty program later this year. Members can buy or gift miles at any time and can now use Aeroplan Miles to bid on cabin seating upgrades on Air Canada flights.
Since announcing that it would launch a new loyalty program in 2020, Air Canada has connected with over 36,000 consumers to learn what attributes and benefits they want from a travel loyalty program. These new features directly reflect that feedback, allowing members to:
In developing these new options, Air Canada worked with two Canadian firms, both existing business partners: Montreal-based Plusgrade, a leader in ancillary revenue and merchandising solutions for AC Bid Upgrade and Toronto-based Points for the Buy/Gift Miles feature.
To help members get ready for their future travels while they're at home, starting today at 10:00 am ET, and through May 13th, Aeroplan members will enjoy significant bonuses for all miles purchased:
As part of this offer and the Air Canada Travel at Home campaign, Aeroplan and its partner Points, will match a portion of the Aeroplan Miles purchased and donate them towards one of our Aeroplan Member Donation program charities - The Centre for Addiction and Mental Health Foundation (CAMH).
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More customer-friendly changes and program improvements will be announced prior to the unveiling of Air Canada's transformed loyalty program later this year.